Effective Date: April 10, 2025
At Fortie Label, we are committed to protecting your personal data and privacy. This GDPR Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website fortielabel.com, in compliance with the General Data Protection Regulation (GDPR).
1. Who We Are
Fortie Label is a fashion brand and digital platform based at fortielabel.com. For the purposes of GDPR, we act as the data controller for the personal information we collect and process.
2. Information We Collect
We may collect and process the following types of personal data:
- Name and contact details (e.g., email address, postal address, phone number)
- Account login credentials (if applicable)
- Purchase history and payment information
- Communications with us (e.g., emails, customer support queries)
- IP address, browser type, and other technical information
- Usage data and cookies (see our Cookie Policy for details)
3. How We Use Your Data
We use your personal information to:
- Provide and manage our services and products
- Process transactions and manage orders
- Communicate with you regarding your account or purchases
- Send marketing communications (with your consent)
- Improve our website and user experience
- Comply with legal obligations
4. Legal Basis for Processing
We only process your data when there is a legal basis to do so, including:
- Consent (e.g., for marketing emails)
- Performance of a contract (e.g., fulfilling your orders)
- Legal obligations (e.g., maintaining tax records)
- Legitimate interests (e.g., improving our services)
5. How We Share Your Information
We may share your data with trusted third parties such as:
- Payment processors
- Delivery and logistics providers
- IT service providers
- Marketing and analytics platforms (with consent)
- Legal or governmental authorities if required by law
6. International Data Transfers
If we transfer your data outside the European Economic Area (EEA), we ensure it is protected through appropriate safeguards such as Standard Contractual Clauses or equivalent measures.
7. Your Rights Under GDPR
As a data subject, you have the following rights:
- Right to access your personal data
- Right to rectify inaccurate or incomplete data
- Right to erasure (right to be forgotten)
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent at any time
- Right to lodge a complaint with a data protection authority